What is nofollow? How should you use nofollow?

Nofollow is the latest HTML attribution to stop the spammer to get free page-rank by Google. It stops the page rank flow from going to sites you choose. But that would be pretty odd thing to do when linking to someone by telling them they are not trustworthy. You should definitely start using no follow tag if you don't want to mark yourself as a spammer to Google. There are lot of confusion about how you should use nofollw tag to keep yourself safe; so in this article I will discuss what is nofollow tag, how to use it,  what is it's purpose and concerns.


What is nofollow

"Nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring."

Since links are ranks. This extra attribution rel="nofollow" tells google not to follow them, where the dofollow flows the rank to the following site.

How to use nofollow

Example of a normal link

<a href=”Your URL”>URL TEXT</a>

Example of a nofollow link
<a href=”Your URL” rel=”nofollow”>URL TEXT</a>

It doesn't make any difference to link to a site but it is different to Google on how he consider the link.

Where to use nofollow link/purpose of nofollow

If you are linking to hundreds or thousands of outward link you should start using nofollow tag, if you link to low rank page in normal linking you loose 'some' pagerank. It's time to figure out what site deserves the rank. But if you are following everyone giving away free ranks, Google will spot you as a spammer. Sites that are not trustworthy, paid links and anywhere you don't want your site to link in search engine publicly.The main purpose of this attribution is to stop spammers although there are many opinions on if it actually can serve it's purpose.

Where not use nofollow?


No follow is to stop spammer, you are not one of them. When linking to your own site (internal link) you definitely should not nofollow them. This doesn't mean you can link all 50 site you own. Only internal links from your site are safe to use without nofollow. There are only few exceptions but mostly you are free to dofollow (normal links) all the internal link.

So should I nofolllow all my links?

Sites such as Wikipedia completely nofollowed their content due to the increased number of spammers. Many webmaster goes completely goes against the idea of nofollow and others with it. Google's head of webspam team Matt Cutts discussed the question on YouTube.

Also the answer wasn't clear, my understanding are following- you should use both normal and nofollow link. Nofollow all seems noprolem but it definately isn't a good image for your website. Also nofollow all the links concerns search engine about where you 'link' to.

Find more information
Source: Wikipedia, Webmaster Tool Help

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